The People Behind Swara
Experience that Builds Impact.
Swara Fincare is led by financial-services professionals with 60+ years of combined experience across banking, microfinance, credit, insurance, operations, technology and business development.
Together, our founders bring deep industry expertise and entrepreneurial thinking to build a responsible, technology-enabled financial institution focused on empowering India’s MSMEs.
60 +
Years
Combined Leadership
Experience
3
One Shared Purpose
Founders
Our Experties
Our Mission
Empowering MSMEs to build stronger businesses and better lives
Banking - Insurance - Microfinance - Distribution - Credit - Operations - Technology
EXPERIENCE | EXPERTISE | ENTREPRENURE THINKING
Our Founders
Our founding team combines complementary strengths across the financial-services value chain—from building distribution networks and managing credit to designing processes, scaling operations and driving financial inclusion.
Together, they bring the experience required to build Swara with a long-term perspective.
Mr. Verma has done his graduation in B. Com (Hons) from Delhi University and MBA in Marketing. He has 25 years of experience across various industries like Consumer Durables, Financial Services, Insurance, and the Microfinance sector. Mr. Verma has worked with the likes of National Panasonic India, Citi Financial Consumer Finance, Max Life Insurance and Bharat Financial Inclusion Limited (formerly SKS Microfinance). His expertise lies in setting up distribution channels, with a deep interest in rural markets. In his last stint, he was associated with SCNL as Chief Operating Officer, where he has contributed immensely towards establishing Satin presence across India and spearheaded the transition into new products, policies, processes by leveraging on technology and also entry into new geographies.
He is very passionate about sustainable living and promoting entrepreneurship at grassroot level.
DEV VERMA
CO-FOUNDER, MANAGING DIRECTOR & CEO
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A management graduate from Xavier Institute of Management, having diverse exposure and sectoral experience in Rural lending, Banking, Financial Inclusion, Development & Microfinance. He started his professional endeavor with Bharat Financial inclusion Limited (Formerly known as SKS Microfinance) and also worked with Axis Bank. In his last stint, he was associated with Satin Creditcare Network Ltd as a Deputy COO. He holds a total of 18+ years of experience.
A professional with staunch optimism and a scientific approach towards any dimension of life, having diverse exposure and experience on multiple professional fronts. He is an inquisitive & voracious reader, passionate about delivering social impact through livelihood generation along with the sustainable financial return.
MUKUND MADHAV
CO-FOUNDER AND EXECUTIVE DIRECTOR
With 15+ years of experience across India’s financial services sector, Mr. Ranjan brings deep expertise in Credit, Operations, Business Intelligence, Process Development, and Business Strategy.
Before co-founding Swara Fincare, he held leadership roles at Satin Creditcare Network Limited, Spandana Sphoorty Financial Limited, and Indepay Networks Limited, driving business transformation, operational strategy, and process innovation.
Known for his focused and execution-oriented approach, he believes in turning ideas into reality through disciplined execution, accuracy, and attention to detail. His ability to anticipate challenges, simplify processes, and convert strategy into measurable outcomes forms a strong foundation for building Swara Fincare. He brings a hands-on leadership mindset, combining strategic vision with operational rigor to build scalable, customer-focused financial solutions with lasting impact.
SUMIT RANJAN
CO-FOUNDER AND EXECUTIVE DIRECTOR
WHY THIS TEAM?
Deep Financial
Expertise
Decades of experience across banking, microfinance, insurance, and financial inclusion.
Rural Market
Understanding
First-hand understanding of customers, businesses and communities beyond India's traditional financial centres.
Scalable
Execution
Experience in building distribution networks, processes, products and operating systems at scale.
Techonology
& Data
A strong focus on technology-enabled processes, analytics and smarter decision-making.
Entrepreneurial
Mindset
The ability to build, adapt and create solutions for evolving customer and market needs.
Responsible
Growth
A commitment to creating sustainable financial and social impact while building a strong institution.